Posts Tagged ‘hot button’

Does Your Copy Need a Makeover?

7 Tests That Measure the Verbal Impact of Your Business Message

by     December 1st, 2009    Comments 36 Comments  


Copy. Does yours work for the space you give it?

Does it reach out and grab your readers, not letting go until you’ve got them where you want them? Or does it loaf? A lazy filler of words inside a graphic border, ponderously leading to your contact info?

If you don’t optimize the power of your copy, you handicap your most basic business tool. For the web savvy, I’m not talking about SEO optimizing, and I’m not just talking about the copy on your website. The quality of copy on every brochure, every package, every press release affects your business impression on the world.