case studies
Real Payday Loan Help DVD and Workbook
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Client: Progressive Loan Assistance, LLC. / Skystorm Productions
Distributor: DK Counseling, LLC
Running Time: 44 minutes
Audience: Direct to Consumers
Description: The combination product, a 44-minute instructional DVD video and 28-page workbook—branded by i. karumbah as Real Payday Loan Help—offers genuine, workable strategies for breaking free of the vicious cycle of payday loan debt. For this complex project, we wrote the script for the 44-minute DVD (produced by Skystorm productions) and wrote and designed the 28-page instructional Workbook which accompanies the DVD. But even before creating those products, we researched and designed the financial calculation forms and workflow of the system so that its intended audience—low income borrowers trapped in an endless cycle of payday loans—could understand and use it. We even wrote the 2-minute direct response sales script for the infomercial used to sell this successful information product.
Family Medical DVD Series
Client: Confidential (Product not yet released)
Description: We developed and wrote this two-hour, direct-to-consumer DVD product for worldwide distribution. We performed the research, designed the creative concept and information flow, and wrote the video scripts. We also secured a world-renowned medical expert to consult on the content, negotiated the terms of his contract with the client, and incorporated his advice.
SeaWorld Sensations
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Client: Busch Entertainment Corporation
Distributor: Sold at SeaWorld of Orlando
Running Time: 30 minutes
Audience: Guests of SeaWorld of Florida
Description:We wrote, directed, and produced this 30-minute souvenir video for sale to guests of SeaWorld of Florida. Our slapstick comedy romp through SeaWorld’s flagship park in Orlando became the best-selling park souvenir video in SeaWorld/ Busch Entertainment history. A big hit with kids, many parents report that it's their children's favorite video.
A Day In Paradise: Discovery Cove
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Client: Busch Entertainment Corporation
Distributor: Sold at Discovery Cove
Running Time: 25 minutes
Audience: Guests of Discovery Cove
Description: We wrote, directed, and produced this 25-minute souvenir video for sale to guests of Discovery Cove, SeaWorld’s premier, swim-with-dolphins park. We created two alternate endings — one designed to receive customized footage, showing the guest swimming with dolphins. We also designed the video’s retail display sleeve, wrote the copy, supervised the print production process, and coordinated the video duplication.
i. karumbah’s Renne Leatto and Lee Sommie have created hundreds of information products for sale by worldwide distributors of training and educational materials. Below is a small sampling of our many successful products:
AIMS Multimedia’s Workplace Violence Series
Highly successful three-part video and manual training series designed to prevent workplace violence by making employees more aware of the warning signs that often precede it. Used by Fortune 500 companies worldwide.
Workplace Violence: Employee Awareness
Products Created: DVD and training manual
Client: AIMS Multimedia
Distributor: AIMS Multimedia
Running Time: 22 minutes
Audience: Corporate employees & managers
- Gold CINDY — International Association of Audio Visual Communicators
Workplace Violence: Customer Service And Field Personnel
Products Created: DVD and training manual
Client: AIMS Multimedia
Distributor: AIMS Multimedia
Running Time: 26 minutes
Audience: Customer service and field employees & managers
Workplace Violence: Recognizing And Defusing Aggressive Behavior
Products Created: DVD and training manual
Client: AIMS Multimedia
Distributor: AIMS Multimedia
Running Time: 26 minutes
Audience: Corporate Managers
- Telly — Bronze Award
AIMS Multimedia's Sexual Harassment Series
Highly successful three-part video and manual training series designed to prevent sexual harassment in workplace environments. Used by Fortune 500 companies worldwide.
Employee Awareness: Sexual Harassment
Products Created: DVD and training manual
Client: AIMS Multimedia
Distributor: AIMS Multimedia
Running Time: 19 minutes
Audience: Corporate employees & managers
Employee Awareness: Sexual Harassment
(Industrial Workplace Version)
Products Created: DVD and training manual
Client: AIMS Multimedia
Distributor: AIMS Multimedia
Running Time: 19 minutes
Audience: Corporate employees & managers
Proactive Management And Sexual Harassment: Recognition, Intervention, Prevention
Products Created: DVD and training manual
Client: AIMS Multimedia
Distributor: AIMS Multimedia
Running Time: 21 minutes
Audience: Corporate Managers
The National Safety Council’s Safety Gear Series
Hosted by Martin Kove
Products Created: Video
Client: Sandler Films, Inc.
Distributor: The National Safety Council & AIMS Multimedia, Inc.
Audience: Factory & construction employees
Description: We shot live action factory and construction site footage and incorporated animation to create this six-video training series. Designed to meet OSHA training requirements for the use of safety gear to prevent workplace injuries and illnesses caused by exposure to hazardous materials at work. Used by Fortune 500 companies worldwide.
Safety Gear: Eye and Face Protection
Running Time: 11 minutes
Safety Gear: Hand and Arm Protection
Running Time: 11 minutes
Safety Gear: Hearing Protection
Running Time: 13 minutes
Safety Gear: Respiratory Protection
Running Time: 12 minutes
Safety Gear: Head Protection
Running Time: 10 minutes
Safety Gear: Foot Protection
Running Time: 11 minutes
The National Safety Council’s Management Training Series
Hosted by William Shatner
Products Created: Video
Client: Sandler Films, Inc.
Distributor: The National Safety Council
Audience: Industrial managers
Description: Videos produced for the National Safety Council to supplement specific training courses and manuals developed for their industrial customers.
Lockout/Tagout I & II
Running Time: 30 minutes
Accident Investigation I & II
Running Time: 30 minutes
Process Safety Management I & II
Running Time: 30 minutes
Seat Belts, the Law, and You
Products Created: Video
Client: Sandler Films, Inc.
Distributor: Lucerne Media
Running Time: 20 minutes
Audience: Grades 9–12 and Adults
Description: People don’t wear seat belts because they don’t believe in the laws — not the traffic laws, but the laws of physics. We demonstrated the dangerous law of momentum so effectively in this video, its distributor offered a money–back guarantee. If any purchaser showed the video to a group and found that even one person in the audience had not been convinced to wear seat belts from that point on, their money would be refunded!
