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information product development

case studies

Real Payday Loan Help DVD and Workbook

Real PayDay Loan Help

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Client: Progressive Loan Assistance, LLC. / Skystorm Productions

Distributor: DK Counseling, LLC

Running Time: 44 minutes

Audience: Direct to Consumers

Description: The combination product, a 44-minute instructional DVD video and 28-page workbook—branded by i. karumbah as Real Payday Loan Help—offers genuine, workable strategies for breaking free of the vicious cycle of payday loan debt. For this complex project, we wrote the script for the 44-minute DVD (produced by Skystorm productions) and wrote and designed the 28-page instructional Workbook which accompanies the DVD. But even before creating those products, we researched and designed the financial calculation forms and workflow of the system so that its intended audience—low income borrowers trapped in an endless cycle of payday loans—could understand and use it. We even wrote the 2-minute direct response sales script for the infomercial used to sell this successful information product.

Press Release

Radio Commercial

Package Design

Book and Forms

Family Medical DVD Series

Client: Confidential (Product not yet released)

Description: We developed and wrote this two-hour, direct-to-consumer DVD product for worldwide distribution. We performed the research, designed the creative concept and information flow, and wrote the video scripts. We also secured a world-renowned medical expert to consult on the content, negotiated the terms of his contract with the client, and incorporated his advice.

SeaWorld Sensations

SeaWorld Sensations

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Client: Busch Entertainment Corporation

Distributor: Sold at SeaWorld of Orlando

Running Time: 30 minutes

Audience: Guests of SeaWorld of Florida

Description:We wrote, directed, and produced this 30-minute souvenir video for sale to guests of SeaWorld of Florida. Our slapstick comedy romp through SeaWorld’s flagship park in Orlando became the best-selling park souvenir video in SeaWorld/ Busch Entertainment history. A big hit with kids, many parents report that it's their children's favorite video.

A Day In Paradise: Discovery Cove

A Day In Paradise: Discovery Cove

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Client: Busch Entertainment Corporation

Distributor: Sold at Discovery Cove

Running Time: 25 minutes

Audience: Guests of Discovery Cove

Description: We wrote, directed, and produced this 25-minute souvenir video for sale to guests of Discovery Cove, SeaWorld’s premier, swim-with-dolphins park. We created two alternate endings — one designed to receive customized footage, showing the guest swimming with dolphins. We also designed the video’s retail display sleeve, wrote the copy, supervised the print production process, and coordinated the video duplication.

i. karumbah’s Renne Leatto and Lee Sommie have created hundreds of information products for sale by worldwide distributors of training and educational materials. Below is a small sampling of our many successful products:

AIMS Multimedia’s Workplace Violence Series

Highly successful three-part video and manual training series designed to prevent workplace violence by making employees more aware of the warning signs that often precede it. Used by Fortune 500 companies worldwide.

Workplace Violence: Employee Awareness

Products Created: DVD and training manual

Client: AIMS Multimedia

Distributor: AIMS Multimedia

Running Time: 22 minutes

Audience: Corporate employees & managers

  • Gold CINDY — International Association of Audio Visual Communicators

Workplace Violence: Customer Service And Field Personnel

Products Created: DVD and training manual

Client: AIMS Multimedia

Distributor: AIMS Multimedia

Running Time: 26 minutes

Audience: Customer service and field employees & managers

Workplace Violence: Recognizing And Defusing Aggressive Behavior

Products Created: DVD and training manual

Client: AIMS Multimedia

Distributor: AIMS Multimedia

Running Time: 26 minutes

Audience: Corporate Managers

  • Telly — Bronze Award

AIMS Multimedia's Sexual Harassment Series

Highly successful three-part video and manual training series designed to prevent sexual harassment in workplace environments. Used by Fortune 500 companies worldwide.

Employee Awareness: Sexual Harassment

Products Created: DVD and training manual

Client: AIMS Multimedia

Distributor: AIMS Multimedia

Running Time: 19 minutes

Audience: Corporate employees & managers

Employee Awareness: Sexual Harassment
(Industrial Workplace Version)

Products Created: DVD and training manual

Client: AIMS Multimedia

Distributor: AIMS Multimedia

Running Time: 19 minutes

Audience: Corporate employees & managers

Proactive Management And Sexual Harassment: Recognition, Intervention, Prevention

Products Created: DVD and training manual

Client: AIMS Multimedia

Distributor: AIMS Multimedia

Running Time: 21 minutes

Audience: Corporate Managers

The National Safety Council’s Safety Gear Series
Hosted by Martin Kove

Products Created: Video

Client: Sandler Films, Inc.

Distributor: The National Safety Council & AIMS Multimedia, Inc.

Audience: Factory & construction employees

Description: We shot live action factory and construction site footage and incorporated animation to create this six-video training series. Designed to meet OSHA training requirements for the use of safety gear to prevent workplace injuries and illnesses caused by exposure to hazardous materials at work. Used by Fortune 500 companies worldwide.

Safety Gear: Eye and Face Protection

Running Time: 11 minutes

Safety Gear: Hand and Arm Protection

Running Time: 11 minutes

Safety Gear: Hearing Protection

Running Time: 13 minutes

Safety Gear: Respiratory Protection

Running Time: 12 minutes

Safety Gear: Head Protection

Running Time: 10 minutes

Safety Gear: Foot Protection

Running Time: 11 minutes

The National Safety Council’s Management Training Series
Hosted by William Shatner

Products Created: Video

Client: Sandler Films, Inc.

Distributor: The National Safety Council

Audience: Industrial managers

Description: Videos produced for the National Safety Council to supplement specific training courses and manuals developed for their industrial customers.

Lockout/Tagout I & II

Running Time: 30 minutes

Accident Investigation I & II

Running Time: 30 minutes

Process Safety Management I & II

Running Time: 30 minutes

Seat Belts, the Law, and You

Products Created: Video

Client: Sandler Films, Inc.

Distributor: Lucerne Media

Running Time: 20 minutes

Audience: Grades 9–12 and Adults

Description: People don’t wear seat belts because they don’t believe in the laws — not the traffic laws, but the laws of physics. We demonstrated the dangerous law of momentum so effectively in this video, its distributor offered a money–back guarantee. If any purchaser showed the video to a group and found that even one person in the audience had not been convinced to wear seat belts from that point on, their money would be refunded!