sales & promotional tools
Caterpillar’s Self–Guided Vehicle
(Sales Distribution Version)
Client: Sandler Films, Inc./Caterpillar Industrial, Inc.
Distributor: Caterpillar Industrial, Inc.
Running Time: 8 minutes
Audience: Fortune 500 executives
Description: One of six videos we wrote for the sales and promotion of Caterpillar’s line of robotic, self-guided, material moving vehicles. The videos present an “intellectual sell,” educating manufacturing executives about the technology in the Self-Guided Vehicle System and how it will benefit their operations. Caterpillar found the videos so effective as sales tools, they began using them exclusively, instead of print material. They credit the videos with generating more than $10 million in sales for their Self-Guided Vehicle System.
Caterpillar’s Self–Guided Vehicle
(Convention Kiosk Version)
Client: Sandler Films, Inc./Caterpillar Industrial, Inc.
Distributor: Caterpillar Industrial, Inc.
Running Time: 8 minutes
Audience: Fortune 500 executives
Description: One of six videos we wrote for the sales and promotion of Caterpillar's line of robotic, self–guided material moving vehicles.
Caterpillar’s Self–Guided Module
(Sales Distribution Version)
Client: Sandler Films, Inc./Caterpillar Industrial, Inc.
Distributor: Caterpillar Industrial, Inc.
Running Time: 8 minutes
Audience: Fortune 500 executives
Description: Promotion for Caterpillar’s Self-Guided Module, a Self-Guided Vehicle System designed for use where space is tight.
Caterpillar’s Self–Guided Module
(Convention Kiosk Version)
Client: Sandler Films, Inc./Caterpillar Industrial, Inc.
Distributor: Caterpillar Industrial, Inc.
Running Time: 8 minutes
Audience: Fortune 500 executives
Description: Convention kiosk promotion for Caterpillar’s Self-Guided Module, a Self-Guided Vehicle System.
Caterpillar’s Self-Guided Vehicle
Competitor Comparisons
Client: Sandler Films, Inc./Caterpillar Industrial, Inc.
Distributor: Caterpillar Industrial, Inc.
Running Time: 8 minutes
Audience: Fortune 500 executives
Description: One of six videos we wrote for the sales and promotion of Caterpillar’s line of robotic, self-guided material moving vehicles. This version details the specific advantages of Caterpillar’s system over other automated material moving systems.
Caterpillar’s Self–Guided Vehicle
Convention Kiosk Program
Client: Sandler Films, Inc./Caterpillar Industrial, Inc.
Distributor: Caterpillar Industrial, Inc.
Running Time: 8 minutes
Audience: Fortune 500 executives
Description: Hour-long convention kiosk video for promotion of Caterpillar’s line of robotic, self-guided material moving vehicles. It presents an “intellectual sell” to manufacturing executives about the technology in the Self-Guided Vehicle System and how it can benefit their operations. Caterpillar found the videos so effective as sales tools, they began to use them exclusively, instead of print material. They credit the videos with generating more than $10 million in sales for their Self-Guided Vehicle System.
Osceola Heritage Park Gala Grand Opening Video
Client: Osceola Heritage Park
Distributor: AIMS Multimedia, Inc.
Running Time: 20 minutes
Audience: Florida State & Local VIPs
Description: i. karumbah wrote the video and live show for the VIP Gala Grand Opening celebration of a $90 million regional sports, entertainment, education, and community events complex. Used as publicity/PR at the event and later as a promotional hand-out video to potential clients of the complex.
“The Gala Grand Opening video was great — it got a standing ovation! To bring you on as our scriptwriter was perhaps the best decision we made. Thank you for your efforts and I look forward to working with you again.”
— Robb J. Larson, Director of Sales and Marketing
Osceola Heritage Park
Together We Can: The FFA Alumni
Mentoring Program
(Recruitment Meeting Version)
Client: Future Farmers of America/Sandler Films, Inc.
Distributor: Future Farmers of America
Running Time: 10 minutes
Audience: FFA Alumni
Description: Motivational/promotional video designed to help the Future Farmers of America recruit their alumni to participate in FFA’s mentoring program.
Wild Arctic Marketing Expedition
Client: SeaWorld of Orlando
Distributor: In–house
Running Time: 12 minutes
Audience: Anheuser Busch Executives
Description: Humorous video used in–house as a Marketing Department progress report detailing the execution of a marketing plan for a major new theme park attraction.
Rippe Health Assessment at Celebration Health
Client: Independent Pictures/Florida Hospital
Distributor: Florida Hospital
Running Time: 10 minutes
Audience: Corporate Executives
Description: Infomercial–style promotional video for Celebration Health, a premier executive health screening program.
Cubic Balance Golf Infomercial
Client: Independent Pictures
Distributor: National Television
Running Time: 45 minutes
Audience: US Television Audience
Description: Infomercial sales pitch for the Cubic Balance Easy Air zirconium titanium fairway wood golf club.